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our world / about bby

cool, even in
our pyjamas.

bby is a pyjama brand for girls who never really change out of them. three pieces, one set, worn all day.

3pieces, one set
4sets in the first drop
24/7worn all day
A girl laughing in her closet in the cocoa pinstripe set
our story

why draw
the line?

xx, bby

it started with a simple problem: i could not find pretty pyjamas.

not ones i actually wanted to be seen in. and honestly, why draw the line at all? who decided pyjamas are only for sleeping, and everything else is for going out?

that’s not our vibe.

so we made bby. an oversized shirt you wear open, a triangle bralette and wide trousers. dark colours, pretty details, made to go from bed to brunch to bed.

get five of our sets and you’ll always have a good outfit.

Two friends getting ready in the wine lace and midnight lace sets
the group chat

no dress code,
just bby.

what are you wearing tonight
the wine lace
to bed or out?
yes
01

three pieces, one set

an oversized shirt, a triangle bralette and wide trousers. wear them together, wear them apart, wear them with everything you own.

02

worn all day

made for the bed, the brunch, the airport and the group chat. if it looks this good, why take it off?

03

the details

crystals, pearls, lace and piping. the little things that make a pyjama look like an outfit.

meet the bbys