why draw
the line?
xx, bbyit started with a simple problem: i could not find pretty pyjamas.
not ones i actually wanted to be seen in. and honestly, why draw the line at all? who decided pyjamas are only for sleeping, and everything else is for going out?
that’s not our vibe.
so we made bby. an oversized shirt you wear open, a triangle bralette and wide trousers. dark colours, pretty details, made to go from bed to brunch to bed.
get five of our sets and you’ll always have a good outfit.





